Indulge
in Your Fantasy
SAN
FRANCISCO, CA, NOV 30, 2017 --
Ghirardelli
Chocolate Company
Immediate Release and Ready for Customer Consumption
Fantasies
become your reality with the new editions of Dark Chocolate that
Ghirardelli has made with collaboration of aphrodisiac foods inside.
The first three flavors that we have decided to try to infuse inside
the dark chocolate are pomegranate, watermelon and banana. The
decision for these types of additions inside the dark chocolate are
surfacing from the experiences of couples around the world that love
to taste the sweet bitterness of dark chocolate with the infusion of
these special yet not always thought of as aphrodisiac foods.
However,
the window for who we are selling to is adult couples who want
something more than just plain dark chocolate. Most people will say
that dark chocolate cannot be sexy due to the bitterness but once the
addition of these sexy tasting fruits the bitterness disappears and
the fantasy begins. The silky smooth dark chocolate with bits of
fruit throughout the bar explode in your mouth with flavor. The
feeling of indulgence comes instantly and the world around you melts.
Though
other age groups might enjoy this type of chocolate, the goal is to
help couples revamp their love lives with just the simple task of
eating this dark chocolate before the bedroom fun begins. For this
reason, the ads were specifically designed for couples looking for a
way to escape the mundane world and travel through fantasies without
having to leave the house.
Wondering
where you can buy these new editions of dark chocolate? Well wait no
more because every grocery and discount store around the U.S. have
exclusive access to these Ghirardelli Dark Chocolate. Our effort is
to have these sold worldwide and help spread the love of this bitter
sweet dark chocolate.
The
abundance of this new edition of fruit infused dark chocolate has
caused many of our competitors to follow our example in delivering
you the best dark chocolate possible with real fruit inside.
Bringing the fruit alive in the chocolate has been far more
successful than our other dark chocolate infusions due to the
bitterness of pure dark chocolate without the indulgence of that
sweetness so often desired. Sharing this delight with your loved one
can do more than just spice up the bedroom but give longevity and
smooth vibrant skin.
The
ads for this campaign all follow similar dreams where the main
character D. Choco travels through these lavishing areas and after a
beautiful trip ends up back home ready to relax and indulge in the
chocolate. Once the character begins to grab the chocolate, she
changes back into a normal woman unwrapping the chocolate to taste
what the entire craze is about. Then once she begins to eat, the
chocolate logo appears and the new motto “Indulge in Your Fantasy”.
We wanted anyone to be able to escape and dream the world that you
want but do not always have accessible. The addition of more ads can
come with ease due to the amount of different aphrodisiac foods that
can be incorporated in. Though not every food should be added to
dark chocolate that is why it took 2 years to finally master the
taste and balance of these three dark chocolate editions.
The story was created and designed behind
the character D. Choco, who just wants to live the luxurious life and
travel the world with her loves. That is why I wanted each fantasy
to be something different yet similar enough to understand the
concept and connection to the additional ads. Each ad contains some
type of luxurious toy like the sailboat, private jet or Bentley that
are featured. The endless possibilities of luxury make this campaign
thrive and support the idea of higher living.
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Title:
Pom Fantasy #1
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VIDEO
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AUDIO
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FADE
IN EXT BEACH-DAY
LS:
D. Choco standing near beachfront and umbrella.
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Nat
Sound: Waves crashing and
wind blowing
D.
Choco: What a beautiful day
out!
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LS:
D. Choco still standing by umbrella while Pom comes off screen.
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Pom:
The only thing more beautiful is you honey.
D.
Choco: Thank you, did you
get the boat?
Pom:
Yes, are you ready to leave for our adventure?
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LS:
Pom and D. Choco begin to walk away.
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Nat
Sound: Waves crashing
against pier.
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FADE
OUT EXT PIER-DAY
LS:
Pom and D Choco walk to pier and go to boat.
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D.
Choco: Wow that is the boat
you got?!
Pom:
Only the best for you my love…
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FADE
IN EXT BOAT-DAY
MS:
Pom and D. Choco sailing boat around.
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Music
Up: “Come
Sail Away” -
Styx
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ELS:
Boat sailing past an inland.
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Nat
Sound: Waves and wind
blowing around the boat.
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ELS:
Boat traverses through canal to make it home.
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Nat
Sound: Waves and wind
blowing around the boat.
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FADE
BOAT TO HOUSE PIER-DAY
LS:
Pom and D. Choco arrive at mansion and walk towards it.
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Pom:
Here is our stay for the night.
D.
Choco: Oh My God!
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MS:
Pom and D. Choco make it to the front of the house to enter.
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D.
Choco: Can we go in?
Pom:
Of course it is ours go see what there is inside.
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TRACK
D.CHOCO INT HOUSE-DAY
MS:
D. Choco begins to wonder around the house.
FADE
OUT
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D.
Choco: I could live here
forever…
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FADE
IN
MS:
Woman sitting on couch visualizing the mansion seen before.
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Music
End
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CU:
woman begins to take a bit out of the Dark Chocolate bar.
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Nat
Sound: Crunching on
chocolate bar.
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CU:
chocolate bars shown and screen cuts black.
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Indulge
in Your Fantasy
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Woman:
Ghirardelli. Indulge in Your Fantasy
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Title:
Watt Fantasy #2
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VIDEO
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AUDIO
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FADE
IN INT AIRPORT-DAY
LS:
D. Choco and Watt standing in the middle of airport waiting to
leave.
Fade
out
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D.
Choco: I wonder when the flight will leave.
Watt:
Hopefully soon, just have to go take a seat.
D.
Choco: Seat? Sit where?
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Fade
in Private Lounge Airport-Day
MS:
D. Choco and Watt waiting nicely in private lounge.
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Watt:
Right here in private class of course…
D.
Choco: However, you were able to get this?
Watt:
Just have to know the right people.
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Fade
to EXT Landing Strip-Day
LS:
D. Choco and Watt begin to walk onto jet.
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D.
Choco: So… Where are we going?
Watt:
You’ll see soon enough
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Fade
INT Jet-Day
MS:
D. Choco and Watt drinking champaign
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Nat
Sound: Two people sipping on champaign
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EXT
Jet-Day
LS:
Jet flying around the world while they look out the windows.
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Nat
Sound: Two people sipping on champaign
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Fade
to EXT Landing Strip-Day
LS:
D. Choco and Watt begin to walk out of jet and towards car.
EXT-Paris-Day
ELS:
Watt takes D. Choco around Paris to see sites.
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Music
Ends
D.
Choco: You got us to Paris!!!
Watt:
Only the best for you.
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EXT-Paris
Mansion-Day
LS:
D. Choco walks into house while Watt walks behind.
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D.
Choco: I’ll see you inside maybe… This place looks huge.
Watt:
Well don’t get lost we have plans tonight.
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INT-Mansion-Day
LS:
D. Choco walks to couch and takes a seat to see how the desserts
on the table.
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D.
Choco: This place is beautiful how long can I stay….
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CU:
D. Choco begins to fall asleep
Fade
out black
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Nat
Sound: Snoring slightly
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INT-Bedroom-Day
Fade
in Woman sitting on bed
MS:
Woman beginning to take bit out of chocolate.
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Nat
Sound: Crunching on chocolate bar.
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Fade
Black
Chocolate
bars shows
Fade
out
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Silence
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Indulge
in Your Fantasy
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Woman:
Ghirardelli. Indulge in Your Fantasy
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Title:
Banz Fantasy #3
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VIDEO
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AUDIO
|
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FADE
IN EXT BENTLEY-DAY
LS:
Banz and D. Choco start to hope inside car
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Music
Up: The Beatles — ‘Drive My Car’
D.
Choco: So where are you trying to drive me today?
Banz:
Well if I told you, it wouldn’t be such a surprise.
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INT
BENTLEY-DAY
MS:
Banz is driving while D. Choco relaxes during the ride.
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D.
Choco: well luckily I always look good no matter what the
occasion.
Banz:
Yes dear of course
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EXT
BENTLEY Mountainside-DAY
MS:
Car driving through mountain
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EXT
BENTLEY Beach front-DAY
LS:
Bentley parked next to beach still driving to destination
Fade
out
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EXT
Santa Monica Pier-Dusk
ELS:
Pier out in the distance as the couple come closer.
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D.
Choco: The pier what I site to see form up here.
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Zoom
to entrance of pier
Fade
out
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Fade
in INT Bentley- Dusk
MS:
Banz and D. Choco finally drive towards home
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Banz:
Yes beautiful but the night is still young.
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EXT
Mansion Santa Monica-Night
LS:
Banz and D. Choco walk toward house to enter inside.
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Music
ends
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INT
Mansion Living Room-Night
LS:
D. Choco looks around room and begins to realize it is not real.
Fade
out
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D.
Choco: Why does the world seem to be spinning?
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INT
Small living room-Night
MS:
Woman sitting on couch watching tv
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Woman:
If only it was that real.
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CU:
Woman starts to unwrap chocolate and begins to take a bite.
Fade
Black
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Nat
Sound: Crunching on chocolate bar.
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Fade
in Chocolate bars
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Silence
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Indulge
in Your Fantasy
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Woman:
Ghirardelli. Indulge in Your Fantasy
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